Passers-by on the streets of Niš, Novi Sad or Belgrade can see faces of people on billboards these days, telling them that “there’s another way”. The message comes from entrepreneurs, in fact a special kind of them – social entrepreneurs, whose business activities are focused on initiating changes and solving social problems. In order to bring the principles of social economy and entrepreneurship closer to the general public, the organisation “Razlivalište” has launched the initiative and web portal MožeDrugačije.com (There’s Another Way), which presents examples of good business practices of social entrepreneurs in Serbia.
Through the “There’s Another Way” project, motivation and experiences are shared by founders of enterprises established with the idea to exercise greater influence on the society in general, by employing persons from vulnerable groups and enabling their inclusion in the community (elderly population, minorities, persons with disabilities, victims of violence and human trafficking…) and by solving social or environmental problems in unconventional and innovative ways.
The #možedrugačije (#theresanotherway) campaign and the Social Impact Award project are implemented by the organisation “Razlivalište”, with the support from Erste Bank, Alma Quattro and Coca-Cola HBC Serbia and Montenegro.
Source: Razlivalište
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