Tim za socijalno uključivanje i smanjenje siromaštva

“Start-up” companies in Greece are working on innovative ways to reward customers who recycle. This could help resolve the lack of “recycling culture” in a country which is quite behind other EU member states with regard to the recycling rate.

“Start-up” company Cyclefi developed an innovative waste tracking technology and reward mechanism which associates a collected refuse recycling bag, with a corresponding user.

The Cyclefi system comprises tags with unique QR codes which are attached to orange recycling bags. Thanks to this, the origin of the recycled material will be known. The users of the Cyclefi system only need to subscribe to an online platform, and they will receive a tag with a code that they can put on their recycling bags. At the recycling facility, every time Cyclefi finds a tag, it adds points to the profile of users who can redeem their points with specific discount partners (supermarkets, etc.).

Source: EurActiv.rs