Tim za socijalno uključivanje i smanjenje siromaštva

UNICEF and the company Nordeus announced the continuation of their partnership, aimed at strengthening the health care system to support early childhood development in cooperation with the Public Health Institute of Belgrade.

Within this initiative, the latest information and useful advice relevant to children’s development, nutrition and care, will become available via an improved phone counselling service and a new mobile app Hello Baby. Furthermore, an e-platform for the continuous training of home visiting nurses will be established, and a media campaign will be organized in order to raise awareness of the importance of early childhood development.

Nordeus, a renowned company developing mobile games, will support the digitalization of the counselling hotline Hello Baby, in order to enable an easy access to the information on early childhood development for all parents and guardians.

With this project, 60 home visiting nurses from 15 Belgrade health centres, who annually take care of 111,000 children ages 0-6, will receive training, including the latest knowledge in the field of early childhood development. The information on this subject will become even more accessible via the online guide, which will be accredited by the Serbian Healthcare Council. This innovative electronic platform will become an integral part of the continuous professional training of healthcare professionals in the country.

Hello Baby was established in 2001, with the expert and financial support of UNICEF. Since then, the number of calls has increased from 60 to 450 a day, and services have been provided to over 1.5 million parents. The phone lines are open 24 hours, 365 days in a year.

During 2016 and 2017, within the Early Childhood Development Programme, UNICEF, with the support of Nordeus, provided equipment for six developmental counselling offices in Serbia, 216 healthcare professionals improved their work-related skills, and 17 thousand children and parents benefited from early childhood development services.

Source: www.unicef.org